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About

Hi! I'm Abby. I consider myself a multidisciplinary media professional with experience in video production, photography, graphic design, marketing, and education. I take pride of my skills in creating ethical, inclusive content and communication strategies. 

Headshot of a caucasian woman with brown glasses and blonde hair pinned up
experience

2021 - 2025

Producer/Director

The Kroger Co.

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  • Leads entire production cycle of video, photo, and graphic based content around Kroger Technology and Digital for an internal audience of approximately 3,000 associates across the nation and external audiences for news publication (Forbes, Progressive Grocer) 

  • Executed new working relationship and leads the video production for Kroger’s Cincinnati/Dayton Division, producing and editing videos with a cinematography team for an audience of store associates, division leadership, executive leadership, and external audiences 

  • Established and maintains a leadership role in the strategy and creative direction of an enterprise-wide associate-centered Instagram account with 12k+ followers 

  • Collaborates with various teams of communication, marketing, project management professionals to develop and execute internal and external content strategies and ways of working 

  • Participates in enterprise studio network to direct, produce, review, and assist in production for various business units and Master Branding 

2023 - 2025

Adjudicator

Cindependent Film Festival

  • Reviews over 200 hours of short and feature films from all genres submitted by independent filmmakers 

  • Consults on film selection, scheduling, and promotional materials for festival audience and recruitment​

2018 - 2020

Media Specialist

Sunrise Technology, LLC - A Division of Kroger

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  • Produced all photo and video content from conception to delivery 

  • Acted as liaison with third-party design agency 

  • Developed various digital motion graphic banners for in-store use 

  • Conceptualized and co-coordinated strategic social media content 

  • Streamlined internal communication through conception and execution of email newsletters 

  • Conducted internal and B2B communication â€‹

2016 - 2018

Production Assistant

Freelance

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  • Film and Television: Extremely Wicked, Shockingly Vile and Evil, TLC’s Four Weddings, A&E’s Child Brides 

  • Commercials: Cincinnati Bell Super Bowl, Long John Silvers, Gold Star Chili 

Education

2019 - 2022

Northern Kentucky University

Master of Arts: Communication

Communication Teaching Certificate

Outstanding Graduate Student

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2015 - 2018

Northern Kentucky University

Bachelor of Arts: Electronic Media and Broadcasting 

Minor: Cinema Studies

Outstanding Undergraduate Student in Electronic Media and Broadcasting, Eva G. Farris Scholarship Recipient

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