About
Hi! I'm Abby. I consider myself a multidisciplinary media professional with experience in video production, photography, graphic design, marketing, and education. I take pride of my skills in creating ethical, inclusive content and communication strategies.

PORTFOLIO
experience
2021 - 2025
Producer/Director
The Kroger Co.
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Leads entire production cycle of video, photo, and graphic based content around Kroger Technology and Digital for an internal audience of approximately 3,000 associates across the nation and external audiences for news publication (Forbes, Progressive Grocer)
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Executed new working relationship and leads the video production for Kroger’s Cincinnati/Dayton Division, producing and editing videos with a cinematography team for an audience of store associates, division leadership, executive leadership, and external audiences
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Established and maintains a leadership role in the strategy and creative direction of an enterprise-wide associate-centered Instagram account with 12k+ followers
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Collaborates with various teams of communication, marketing, project management professionals to develop and execute internal and external content strategies and ways of working
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Participates in enterprise studio network to direct, produce, review, and assist in production for various business units and Master Branding
2023 - 2025
Adjudicator
Cindependent Film Festival
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Reviews over 200 hours of short and feature films from all genres submitted by independent filmmakers
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Consults on film selection, scheduling, and promotional materials for festival audience and recruitment​
2018 - 2020
Media Specialist
Sunrise Technology, LLC - A Division of Kroger
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Produced all photo and video content from conception to delivery
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Acted as liaison with third-party design agency
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Developed various digital motion graphic banners for in-store use
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Conceptualized and co-coordinated strategic social media content
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Streamlined internal communication through conception and execution of email newsletters
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Conducted internal and B2B communication ​
2016 - 2018
Production Assistant
Freelance
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Film and Television: Extremely Wicked, Shockingly Vile and Evil, TLC’s Four Weddings, A&E’s Child Brides
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Commercials: Cincinnati Bell Super Bowl, Long John Silvers, Gold Star Chili
Education
2019 - 2022
Northern Kentucky University
Master of Arts: Communication
Communication Teaching Certificate
Outstanding Graduate Student
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2015 - 2018
Northern Kentucky University
Bachelor of Arts: Electronic Media and Broadcasting
Minor: Cinema Studies
Outstanding Undergraduate Student in Electronic Media and Broadcasting, Eva G. Farris Scholarship Recipient